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podcast upwork success stories working as a freelancer Aug 28, 2023

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Welcome to the Talking Freelance Podcast, your go-to destination for all things freelancing. Whether you're a newbie in the freelance world or aiming to skyrocket your success on platforms like Upwork, you're exactly where you need to be. On every episode, we bring you industry experts and freelance rockstars who unpack their strategies and share their remarkable stories of launching and scaling their freelance businesses. I'm your host, Leah Meyers, a thriving entrepreneur, freelancer, and success strategist.

Today, we have the pleasure of welcoming Katie Martin, a top-rated plus freelancer on Upwork, specializing in virtual assistance. With years of experience under her belt, Katie's journey is nothing short of inspiring. I've known Katie for quite some time, and I'm excited to share her incredible freelance journey with you all.

Katie's venture into the freelance world began in 2021 when she stepped onto the Upwork platform. Prior to this, she had dabbled in virtual assistance but was hired as an employee. The challenge of finding clients pushed her to explore Upwork, where she found the expert guidance she needed, including my own, to navigate the platform and apply for jobs consistently.

One of the key takeaways from Katie's journey is her commitment to defining her niche. She discovered her passion for working with dietitians, particularly in the realm of functional medicine, aligning her degree in nutrition and dietetics with her virtual assistance services. This emphasis on niche specialization not only fueled her satisfaction but also attracted clients who shared her values.

Katie's journey highlights the importance of setting firm rates and resisting the urge to compromise. Her determination to value her work appropriately and raise her rates incrementally led to attracting higher-quality clients who respected her expertise.

Her approach to client selection is commendable. By assessing a client's existing foundations, communication style, and previous VA experiences, Katie ensures a successful and harmonious partnership. She even turns down opportunities that aren't aligned with her strengths and values, demonstrating the importance of staying true to one's professional identity.

Katie's advice to budding freelancers is to find your niche, stick to your pricing, and embrace opportunities that resonate with your passion. In the world of freelancing, aligning your skills with your interests can be the key to success and fulfillment. She also advocates for the value of face-to-face interactions during the hiring process, which helps establish mutual understanding and trust.

As we wrap up this episode, it's evident that Katie's journey as a successful freelancer is a testament to her determination, adaptability, and commitment to her craft. Whether you're just starting or looking to level up, her insights provide invaluable guidance for every freelancer aiming to make their mark in the gig economy.

Stay tuned for more inspiring stories and expert insights on the Talking Freelance Podcast. You can find us on all major podcast platforms and at talkingfreelance.com. Remember, your freelance journey is waiting – and with the right strategies and mindset, the sky's the limit.


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